Wednesday, August 19, 2009

Tourism to Abu Dhabi

Tourism to Abu Dhabi still Etihad’s priority

The global economic challenges were defied by Etihad Airways, which posted this month its best load factors. Despite this, its chief executive said that they might enter the hospitality industry.

In the month of July, traffic for the airline reached 616,000 passengers, reflecting a 9 percent increase in passengers compared to the same month last year and its busiest month in its history.

It was expressed by CEO James Hogan that with such demand, the Abu Dhabi airline was mulling entering the hospitality industry by creating its own hotels.

Hogan said, "The carrier aimed to make Abu Dhabi an international city and a tourism and investment centre by 2030, already forging a strong partnership with the Abu Dhabi Tourism Authority and the Tourism Development and Investment Company."

Furthermore, a special company was also unveiled by the airline, in order to run the network of its world destinations and which works to develop and boost the tourism infrastructure of Abu Dhabi.

Sponsorship agreements with the F1, Ferrari team and the Chelsea football club of which it is the official carrier have also been signed by the carrier. The carrier has also put the F1 logo on more than 40 aircrafts to promote the championship.

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